As part of Snapchat’s R&D team, I helped shape the visual identity and product experience for Ohyay, an experimental web-based video platform. I led the end-to-end design vision—from brand identity and art direction to UI systems, marketing collateral, and social presence—crafting a playful, expressive visual language. Ohyay reimagined virtual meetings as customizable digital spaces, giving users creative control over the look, feel, and atmosphere of their environments.